COLAB DRY SHAMPOO

COLAB is a dry shampoo brand whose invisible formula has shaken up the haircare category. Suitable for all hair types, COLAB dry shampoo has amazing oil absorption which instantly refreshes roots. COLAB is also vegan and cruelty-free making it not only kind to your hair but also kind to the planet.

• Website & Ecommerce Management
  • Regularly checking their website and Amazon stores to confirm everything is running smoothly.
  • Updating content and uploading new assets - optimised for high performance on the designated platform.
  • Ordering and monitoring stock levels.

• Conversion Rate Optimisation
  • Auditing the Amazon store to see where optimisations can be made to images and copy.
  • Finding and adding keywords to the Amazon listing copy to improve add-to-carts.
  • Researching, storyboarding and creating new images that better suit the Amazon algorithm and increase conversions.

• Social Media Ads Management
  • Setting up TikTok ads aimed toward increasing brand awareness, video engagement, gaining followers and driving traffic to retailers.
  • Analysing results and making decisions to optimise towards COLAB's budget and overall marketing goals.
  • Testing new features and audiences to improve our ad strategy.

• Influencer Marketing
  • Liasing with agents and influencers to send the campaign brief.
  • Scheduling and uploading content according to a calendar created between myself and the COLAB marketing manager.
  • Feeding back to agents and influencers to ensure all changes are made in line with the brief.