KRAFTEX

Kraftex is a small, family-run business based in the heart of the Gloucestershire countryside. They sold primarily on Amazon with the occasional product on Walmart & eBay too. Their products vary from DIY and homeware to arts and crafts and decor.

This project was to create the content for a new Amazon product listing - Reflective Vinyl. I was tasked with creating 7 new images, including 'how-to' instructions and the technical aspects, and keyword-optimised bullet points. For this listing, I reviewed competitor Amazon listings whilst also using my own knowledge of optimising on Amazon (gleaned from podcasts and community groups). This resulted in a set of images, compiled of stock photos and my own photography, which achieved a conversion rate of 22%.